How to find and use long tail keywords for Youtube videos

How to find and use long tail keywords for Youtube videos

In this post, you will learn how to find long tail keywords for YouTube videos with YouTube keyword tool.

Long tail keywords are the combination of three to five keywords that visitors are most likely to use in the search box. By incorporating long tail keyword in your YouTube videos, you are showing videos to targeted visitors and much easier to rank due to low competition

YouTube Keyword Research

Since you are reading this post, I’m assuming that you do have YouTube channel and searching long tail keywords for YouTube videos to gain more organic views.

YouTube is the second biggest search engine stand next to Google. On an average, YouTube gets 30 Million visitors per day.

Before searching for long tail keywords, I hope you have created a great video in HD quality. HD quality video ranks better than SD since YouTube has given high preference to high-quality videos. The minimum length of video should be greater than 5 Minutes.

Before we get into my YouTube keyword research tutorial, I want to show you an example of a video that I’ve ranked for a competitive keyword:

This video is ranking #1 for the keyword “how to unlock excel sheet“ out of 22,100 results.

How to unlock excel sheets

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Just follow the below steps and tips to find long tail keywords for YouTube videos and how to rank it well in YouTube.

How to find long tail keywords for YouTube videos?

Let’s assume that you need to research on head keyword “long tail keywords”.

Step 1

Go to YouTube Keyword tool. You can search up to three times per day for a free sign up. If you want unlimited searches then purchase YouTube keyword tool with onetime fee of $19.99.

Step 2

            Enter keyword “long tail keywords” in the search box as shown below and click the search button.

long tail keywords for youtube 1

Step 3

            It’ll list the long tail keywords for the entered search query.long tail keywords for youtube 2

It ranks from 1 to 10. Here, 1 = Most Popular Keyword Suggestion

And 10=Least Popular Keyword Suggestion.

 YouTube keyword tool navigate to YouTube at the back end and type the given keyword in the YouTube search box like real human user and saves all the suggestion and list it to you.

 If you compare the keyword results of YouTube keyword tool with YouTube auto completion results shown below, you can see that keywords are matches very closely. These suggestions are from real people searching on YouTube.

 long tail keywords for youtube 3

Step 4

            Have a look at the results to pick the perfect long tail keywords for YouTube video title. If you want to search again with another keyword, you can do so but before that, you should add these keywords to your keyword list by clicking “Add selected to your keyword list” button.

long tail keywords for youtube 4

Step 5

            Now the keywords will be added to your keyword list on the right side.

long tail keywords for youtube 5

Step 6

            Once you are done with searches, you can export the list in .csv format by downloading the selected keyword list.

long tail keywords for youtube 6

Purchase Youtube Keyword tool

We have done the most complicated part and we are yet to know how to effectively use the long keywords in YouTube video.

 

How to use long tail keywords in YouTube videos to rank high?

            Now, just assume that you have picked the keyword “how to find long tail keywords”  for your YouTube video. Next thing is to find the search volume for that keyword.

Use Google keyword planner and just ensure that it has search volume in the range 500-5000 and competition are either low or medium. These are the golden keywords which are easy to rank in YouTube.

Google Keyword planner 7

YouTube video filename

            After you have done creating a video, the first thing you need to do is to change the video filename to optimize it for SEO. Change the filename from meaningless (mov001.avi) to meaningful “how to find long tail keywords for youtube.avi” with keyword incorporated in it.

You can understand the importance of video filename when you are uploading video to YouTube. It automatically generates a title from video filename. It would be better if your video file name is same as video title.

Youtube Upload 8

YouTube stores information about the video file that was uploaded to YouTube, including the file’s resolution, duration, audio and video codec’s, stream bitrates, and more.

YouTube thumbnail

An eye-catching thumbnail dramatically increases the click through rate. This is the first thing which grabs people’s attention when they are looking for content. Thumbnail should contain the pictorial representation of video content.

I always recommended using the custom thumbnail rather than the one suggested by YouTube. Thumbnail should be clearly visible across all devices and on all dimensions. Use MS paint to design your custom thumbnail. Have a resolution of 1280×720 (with a minimum width of 640 pixels).

Insert the keyword in the thumbnail file name.

Youtube thumbnail SEO

YouTube title

            The title of YouTube video is the most important factor for SEO. The search engine cannot see or read the video content so for crawling it’ll use the title text. Video title should contain at least 5 words and long tail keywords should appear at the front. Because putting keyword at the front rank well in the search engine.

The title should be catchy to encourage viewers to clicks and view the video. Keep your title characters in between 50-70 even though it accepts 100 characters. Title characters lesser than 50 are hard to rank and greater than 70 will be truncated in the search results.

For example, “how to find long tail keywords for YouTube with Keyword tool”

There is nothing wrong to have a look at competitor’s title. Enter your keyword in the YouTube search box and note down the title for top 10 results.

If you think it’s a tedious job, go with Youtube title generator– a free and powerful tool which list all the titles along with thumbnail from YouTube for the entered keyword.

YouTube Title generator 9

Youtube title generator 10

 

YouTube description

            The description is the second important factor stand next to the title. First 2-3(150 characters) lines contain the theme of the video because this is what user will see as a snippet in the search results.

YouTube description SEO 11

I used to put video title on the first line for better optimization. Avoid putting website/blog links in the first line if you really want to rank YouTube video rather than your blog/websites.

Note: If your ultimate aim is to get traffic for your blog then put this at the first line in the description to increase the click through rate.

YouTube allows up to 5000 characters in the description. So, you should effectively use this description field to include all the relevant keywords that you have got from YouTube keyword tool. Video description should at least contain 200 words and it should define the clear picture of the video.

Make sure that keyword density should be in the range of 1-2%. If you exceed this limit it’ll lead to keyword stuffing. You can also get this done by hiring a writer for $3 from iwriter to write the description. Provide him keyword and explain about the video in few words. He’ll write the description for you.

YouTube tags

As soon as you uploaded a new video, YouTube has no idea about your video to assign a rank for all possible and related keywords. This is where YouTube tags help YouTube to index the video initially for related keywords. YouTube allows tags up to 500 characters.

Let’s assume that you have created review video for one of the brand new android mobile then it’s obvious that both title and description contain all text pointing to that android mobile.

But you may forget to target people who are planning to buy iPhone and never mind to have a look at your android review video. YouTube can able to list your video to the user who is searching for “iPhone” only if your tags, text or title contain keyword “iPhone”.

You really don’t have to spend time on brainstorming for tags. I used to get tags for my video with simple and free tool called Youtube tag generator

Just enter your main keyword in the text box and click the find tags button.

Youtube tags 12

Now you can see the results which contain keyword “iPhone” for your main keyword “android”. It’s that simple.

Youtube tags 13

Finally, rinse and repeat the same procedure for all your YouTube videos and let me know how it works for you.

 If you do have different ideas for finding keywords do let me know in comments.

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